Nowadays, the exponential growth of technological advances is causing disruptions and continuous changes at a global level. The impact these changes are having on industry is also affecting on the strategies of managers, those responsible for R&D&I departments, etc.

The digital transformation we are undergoing is having an impact on the processes, strategy and culture of companies. In this regard, some conclusions drawn from a survey conducted by KPMG in 2017 stated that:

  • Companies do not know how to implement and deploy digital transformation in their own processes.
  • Digitalisation is seen as a phenomenon that generates tactical benefits, such as cost reduction, etc., but they are not aware of its actual benefits.
  • There is a lack of knowledge about what kind of technology a company can use to cope with digital transformation.
  • Organisations are showing increased interest in cognitive automation (also known under the phenomenon of Machine Learning / Artificial Intelligence).
  • The main barriers to these changes are often related to a lack of strategic vision, uncertainty about where to start the process towards digitalisation, lack of technology profiles or digital skills among the workforce.

In the absence of organisational capacity and/or culture to understand the impact these technologies are having on businesses, it becomes even more important to understand some of the wide range of existing disruptive technologies out there. For instance, the Internet of Things and Data Analytics are already being exploited to bridge the gap needed to achieve productivity goals and improve customer experience. The use of Artificial Intelligence and robotic automation software to manage transactions is making it possible to predict customer needs.

In this sense, we understand the relevance of preparing companies for the digital transformation and how to face the challenges posed by the technological disruption we are experiencing. Therefore, it is necessary to educate and train new generations of students in these areas, hence the importance of the DTAM project, which aims to do exactly that. 

Our training course on Digital Transformation Technologies is on its way to being pilot tested. Stay in the loop as we are going to be sharing more exciting news very soon.

Featured image credit: Freepik/vectorjuice

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